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Digital content marketing for the Chinese Automotive market

30.06.22@9:00 - 10:30



Zu diesem Event



Discover the possibilities of the most important online and offline automotive marketing channels in China – as well as their targeted combination. Benchmark the current marketing performance of your company in China.

With our experts, you can learn how to localize content and your service and product communication. Adapt the focus of your marketing activities for the Chinese market and always take the values and cultures of the customers into account.




Keynote – „Cultural marketing concept of a German OEM premium manufacturer for the worldwide introduction of a new electric vehicle model“ (expert requested)

Panel Discussion (incl. Q&A): “Virtual Shopfloor Management – Covid pushes digitalization and new-work-culture in China Business”

Tamara Anthony, ARD Beijing Correspondent and Bureau Chief (requested)

Beatrix Frisch, Lead for Sales & Marketing, Smart Battery Solutions GmbH (requested)

Markus Henne, CEO, Genesis Motor China (requested)

Patrick Pesch, Director of Marketing, Ferrari Greater China

Closing remarks


Event Team

Event Konzept / Veranstalter –

Moderation – Xiaolong Hu, Managing Partner, China-Team GmbH


Access link

The access link will be provided to you via mail after your registration.



Please note: During the event, photos/videos can be taken for public relations purposes. This includes a recording of the individual slots for webinars.


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