From property industry to entertainment industry, Dalian Wanda Group is better diversifying its business through this deal. The company also seeks to expand overseas market due to the decreasing domestic real estate market. By tapping into other countries and industries, Dalian Wanda Group is trying to reduce risks in the increasingly competitive domestic market and boost Wanda’s brand name.
Mr. Wang Jianlin, the founder of Dalian Wanda Group as well as China’s second richest man aims to make Dalian Wanda Group become a world-class competitor to Walt Disney Co and Universal Studio in the entertainment industry through overseas investments.
For Atletico, the partnership with Dalian Wanda Group would significantly help to expand its base of supporters in Asian market and to increase revenues from the sponsorship agreements.
Dalian Wanda Group was founded in 1988 and operates in four major industries – commercial property, luxury hotels, culture & tourism, and department stores.
